Content Creation
Creating compelling and useful website content will likely influence your website more than any other factors…. (from Google’s SEO Starter Guide.) Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums or other means. Organic or word of mouth is what helps build your...
Read MoreWriting effective content for the web
A potential client or customer lands on your website and unless you grab their attention with effective content, chances are that they will be gone and probably forever. Those first few lines of your opening paragraph should contain or point to the really important information that your visitor is seeking. If so, chances are they will stay and at least explore your website, products and services...
Read MoreLong tail searches
Long tail searches can make a significant difference to the flow of traffic to your website and lead to higher conversions. It is easy to identify the main keywords and phrases to use in your content and indeed there are a number of keyword tools out there that can help but these 5-10 keywords or so only account for about 30% of searches reaching your site. What about the remaining 70%. How do...
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