External links are like votes of confidence from the rest of the web. Internal links, the ones pointing from one page on your site to another, work more like a nervous system. They don’t just help people click around your site. They also tell search engines which of your pages matter most, how your content […]
Every link on a webpage does more than let someone click through to another page. It also sends a signal, and a single line of code attached to that link can completely change what that signal means to a search engine. If you’ve ever come across the term “nofollow link” and wondered what it actually […]
You’ve probably been told your website needs to be “optimised.” It’s one of those words that gets thrown around a lot without anyone explaining what it actually means. On-page SEO isn’t complicated once you see what’s involved. It’s a specific set of things you control directly on each page, and once you know what to […]
If an agency has offered you a Google ranking guarantee, they’re either misinformed or not being straight with you. Google says so itself. No one outside of Google controls the algorithm, and Google doesn’t hand out guarantees, not even to its own products. This matters because the promise is everywhere. Cold emails, LinkedIn messages, phone […]
You’ve probably been told to start blogging for your business. Maybe by a web developer, a marketing contact, or someone in a Facebook group. It’s been on the to-do list for a while. This post makes the honest case for why it’s worth doing, and what actually makes it work. What does blogging for business […]