Website analytics is the collection and analysis of website based data. At Hobart Website Design, we use Google Analytics which is a free service by Google to track the performance of your website.
Google Analytics generates detailed statistics about visitors to your website. This information can be used to fine-tune your website with the aim of increasing relevant traffic. Google Analytics provides a high quality free website analysis service and is in use by approximately 50% of websites. There are a number of other analytics services that are available, some are free and some are paying services.
Google Analytics is all that most people will need for a small business website. The only disadvantage with them is that the statistics are not real time and are usually updated the next day. Other analytics that offer real time statistics are usually a paying service.
Analytics are not essential for your website but are highly recommended to help promote your business.