Arrow Brick House

Arrow Brick House had a great product and nowhere to properly show it. A listing on Airbnb was doing the heavy lifting, and that meant the property’s story, the convict-era bricks behind the fireplace, the outdoor bath overlooking the Tasman, the five-minute drive to Port Arthur, was getting compressed into whatever a platform template would allow.

The client

Arrow Brick House is a two-bedroom short-stay cabin on the Tasman Peninsula in southern Tasmania, owned and hosted by Jacqui. It sits above rolling hills with ocean views toward the historic Tasman lighthouse, and it’s pet-friendly, close to major walking tracks, and designed around slow, restorative stays. The property has genuine character. It needed a website that matched it.

The challenge

Airbnb is good at search volume. It’s not designed to tell a property’s story. Guests browsing a listing see price, availability, and photos arranged to a fixed formula. There’s little room to explain what makes a place worth travelling to, or to build the kind of trust that converts a curious visitor into a confirmed booking.

Jacqui needed a site that could do that work. Not to replace Airbnb, but to give the property a home online that she controlled. A place where the right photos, the right words, and the right structure could answer the question a prospective guest is really asking: is this worth it?

What we built

A WordPress site built around the guest’s decision

We built the site on WordPress, which gives Jacqui full control over content, photos, and copy without needing a developer every time something changes. Seasonal updates, new photos from guests, local area recommendations: she can handle all of it herself.

The site is structured around how someone actually decides to book a short-stay. The homepage establishes the setting and mood quickly, then moves into specifics: what’s in the cabin, what’s nearby, what past guests have said. The local area page gives context for the Tasman Peninsula as a destination, which matters for travellers who are still deciding where to go, not just where to stay.

Designed to earn trust before the booking click

Because every “Book Now” button links out to Airbnb, the site’s job is not to complete the transaction. It’s to make the visitor confident enough to click. That meant prioritising photography, surfacing guest reviews prominently, and writing copy that answered real questions rather than filled space.

The design uses warm tones and generous image sizing to reflect the property’s character. Typography is considered but not decorative. Nothing on the page competes with the photos, because the photos are doing the most important work.

The result

The client was happy with how the site represented the property. Arrow Brick House now has a dedicated online presence that reflects what the accommodation actually offers, rather than what an Airbnb listing format allows. For a property that relies heavily on atmosphere and distinctiveness to stand out, that difference matters.

Working on something similar?

If you run a short-stay property and want a website that does more than point people to your Airbnb listing, get in touch and we can talk through what that might look like.