Breadd Online Catering

Taking catering orders by phone and printed form works until it doesn’t. For a busy bakery running three Hobart locations and a popular catering operation, the manual process was adding friction on both sides: customers had to call during store hours, and staff had to handle each order individually. There was a better way to do it.

The client

Breadd is a Hobart bakery with three locations: Murray Street in the CBD, New Town, and Kingston. They’re known for their Turkish pide, fresh-baked goods, and locally sourced produce. Alongside their retail operation, they run a catering service for businesses and organisations across Hobart, supplying platters, wraps, pastries, and more for workplace functions, meetings, and events. Their catering menu is broad, detailed, and built around the kind of quality that makes businesses want to order again.

The challenge

Catering orders at Breadd involved a phone call or a printed form. For a business customer ordering lunch for twenty people across three product categories from two possible stores, that’s a process with real room for error and real cost in staff time. Orders needed to be placed, confirmed, and logged manually every time.

The goal was to replace that process with something customers could complete themselves, at any time, without needing to call. The system also needed to handle the genuine complexity of how Breadd’s catering works: multiple stores, per-item quantities, meat and vegetarian variants, delivery radius checking, account-based ordering for regular business customers, and online payment with a credit card surcharge.

What we built

A custom WordPress plugin built around how the business actually works

Off-the-shelf ordering systems are designed for generalised retail. Breadd’s catering operation had specific requirements that no existing plugin was going to handle cleanly. We built a custom WordPress plugin from scratch, integrated directly into the existing Breadd site, so the ordering experience feels like a natural part of the brand rather than a bolted-on third-party tool.

The ordering flow guides customers through the full menu, with quantity selectors for each item and variant. Store selection determines delivery eligibility, with the system automatically checking whether the customer’s address falls within the 6km delivery radius for their chosen location. Customers outside that range are prompted to select pickup instead, removing a common source of order errors before they happen.

Account management and payment built in

Regular business customers, the offices and organisations that order weekly, can link their orders to an account number, streamlining the process for repeat customers and making it easier for Breadd to manage ongoing client relationships. For one-off customers, online payment by credit card is available directly through the system.

The ordering window is time-gated to reflect how Breadd actually operates: most items require a day’s notice, while some shorter-lead items can be ordered with less. That logic is built into the system rather than left to a note in the terms and conditions that customers may or may not read.

The result

Breadd’s catering customers can now place fully specified orders at any time, without a phone call. The system handles the complexity of their menu and their multi-store operation without requiring staff to manually process each submission. For a business where the kitchen needs to plan ahead, that reliability in the order pipeline has real operational value.

Working on something similar?

If your business takes orders through a manual process that’s costing time and creating room for error, get in touch and we can talk through what a custom ordering system might look like.