Relationships Australia Tasmania Annual Report 2018-2019
Seventy years is a long time to be supporting a community. The 2018-19 annual report for Relationships Australia Tasmania had to mark that milestone while also documenting a year of genuine organisational change.
Who they are
Relationships Australia Tasmania is a not-for-profit providing counselling, family services, and community programs across the state. In 2018-19 they achieved dual accreditation against the National Standards for Mental Health Care Services and the Safeguarding Children standards, secured major contract renewals across several programs, and farewelled a President who had served for nearly a decade. It was a year that looked back at 70 years and forward to the next chapter.
The challenge
An anniversary year creates a particular editorial challenge. There’s a temptation to make everything retrospective and celebratory, when the organisation still had a full year of current work to report on. The report needed to honour the milestone without letting it swallow the substance, and present a leadership transition with the warmth and confidence it deserved.
What was built
The second year of a digital-first approach
This was the second consecutive annual report website built for Relationships Australia Tasmania on WordPress, following the first edition in 2017-18. The platform was still being shaped at this point, with the structure and theme evolving to better fit the organisation’s content needs. Each year since has built on what was established here.
A theme designed for editorial depth
The 2018-19 report included dedicated sections for individual staff profiles, team profiles, and case studies alongside the standard mission, financials, and governance content. That breadth of content required a theme flexible enough to present different content types consistently, without each section feeling like a separate website.
Visual design and layout were handled by Charlie Bravo Design. The development work involved building the WordPress theme and populating it with the year’s content, making sure the structure held together across a report with more moving parts than most.
The result
The 2018-19 report does what a good anniversary edition should: it grounds the organisation’s current work in a sense of purpose that goes back decades, without losing sight of where things are heading. Two years into the digital format, the approach was proving its worth.
Working on something similar?
If you’re a not-for-profit looking to move your annual report online, or need a website built to carry real editorial depth, we’re happy to talk through what might work. Get in touch.
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Graphic Designer