Relationships Australia Tasmania Annual Report 2019-2020

2019-20 was a year of transformation for Relationships Australia Tasmania. A new CEO, a new President, a new five-year strategic plan, and then COVID. The annual report had a lot to carry.

Who they are

Relationships Australia Tasmania is a not-for-profit providing counselling, family services, and community programs across the state. In 2019-20 they marked 70 years of operation, farewelled a long-serving CEO, launched a new set of organisational values, and pivoted their entire service delivery to phone and videoconference almost overnight. Reporting on that kind of year calls for something more than a static document.

The challenge

The content for this edition was dense and layered: leadership transition, strategic renewal, a pandemic response, and the day-to-day work of supporting thousands of Tasmanians. The challenge was building a digital experience that could hold all of that without feeling like a wall of text, and that reflected the ambition and energy the organisation was bringing to a genuinely pivotal moment.

What was built

A rebuilt theme with fullpage.js scrolling

This edition involved a more substantial rebuild than previous years. The theme was redeveloped to use fullpage.js, a JavaScript library that presents content as a series of full-screen sections the reader moves through one at a time. Rather than scrolling down a long page, the report unfolds section by section, giving each piece of content space to breathe and land before the next appears.

The effect is closer to flipping through a well-designed publication than browsing a website. For an annual report, that distinction matters.

Animated SVGs bringing data and story to life

Alongside the fullpage.js structure, the theme incorporated animated SVGs (scalable vector graphics, images defined by code that animate smoothly at any screen size) to add movement and visual interest at key moments throughout the report. Rather than static charts or flat illustrations, certain elements come to life as the reader arrives at each section.

Visual design and layout were handled by Charlie Bravo Design, who defined the look of the edition. The development work involved building the fullpage.js framework, integrating the animated SVGs, and populating the theme with the year’s content.

The result

The 2019-20 report is the most technically ambitious in the series to that point. It presents a year of genuine complexity in a format that respects both the content and the reader. For an organisation stepping into a new chapter, it set a strong visual and editorial standard for the years that followed.

Working on something similar?

If you’re a not-for-profit looking for a digital annual report that does more than display information, we’re happy to talk through what might be possible. Get in touch.