Relationships Australia Tasmania Annual Report 2020-2021

The 2020-21 year began in the middle of a pandemic. Relationships Australia Tasmania delivered nearly 23,400 occasions of service to close to 8,000 clients anyway.

Who they are

Relationships Australia Tasmania is a not-for-profit providing counselling, family services, and community programs across the state. In 2020-21, they launched a new Client Charter, expanded their suicide prevention work into local governments, piloted wellbeing programs with sporting clubs, and progressed meaningful cultural commitments including commissioning artwork from Palawa artist Taylah Pickett for display across all their sites. The annual report needed to hold all of that.

The challenge

A year shaped by COVID is also a year shaped by adaptation, and that’s a harder story to tell than a straightforward list of achievements. The report needed to communicate genuine resilience without leaning on the word itself, and present the breadth of the organisation’s work without losing the human detail that makes it worth reading.

A PDF doesn’t create that kind of space. A well-built digital publication does.

What was built

The fourth year of a growing platform

This was the fourth consecutive annual report website built for Relationships Australia Tasmania on WordPress. The platform had matured considerably by this point, with the structure well suited to the scope and variety of content the organisation needed to present each year.

Design and development working in step

Visual design and layout were handled by Charlie Bravo Design, who shaped the look of this edition including photography treatment and the design direction that reflected the organisation’s warmth and cultural commitments. The development work involved building that into a WordPress theme and populating it with the year’s content, making sure the structure supported the story at every section.

The result is a report that moves through a genuinely full year with clarity. Service milestones, new programs, cultural initiatives, and governance updates each have room to land properly.

The result

For an organisation that had every reason to be exhausted, the 2020-21 report is confident and clear. It presents a year of real achievement in a format that respects the work and the people behind it. Four years into the partnership, the process was well established and the output showed it.

Working on something similar?

If you’re a not-for-profit with a complex year to communicate, we’re happy to talk through what a digital annual report could look like for your organisation. Get in touch.