Insights in AI

When a homeowner needs a leaking pipe fixed in an emergency, they rarely just type “plumber” into Google. They type things like “emergency hot water plumber open now in Claremont.

If someone wants to know which accounting software suits a small business, or whether to hire a developer or use a website builder, there’s a real chance they’re not Googling it anymore. They’re asking ChatGPT. Or Perplexity. Or getting a direct answer from Google’s own AI Overview before they’ve seen a single link.