Most small business websites have the same pages: Home, About, Services, Contact. The problem usually isn’t which pages exist. It’s how they’re organised, what each one is supposed to do, and whether they actually guide a visitor toward getting in touch. A good small business website structure solves all three.
Most small business owners know they should have analytics on their website. Far fewer actually look at them. And a surprising number have analytics set up incorrectly, or not at all, meaning every decision they make about their website is based on gut feel rather than evidence. That’s a problem worth fixing.
When most people decide to build a WordPress site, picking a theme feels like the obvious first step. Browse a marketplace, find something that looks close enough, and start customising. It’s how WordPress has worked for years, and for a long time, it was a reasonable approach.
If you’re already on Facebook, have a Google Business profile, and most of your work comes through referrals, it’s a fair question: do you actually need a website? The honest answer is: it depends. But most businesses that think they don’t need one are underestimating what they’re leaving on the table.
You’re planning a new website, and someone has told you it could be built in two different ways: a traditional CMS like WordPress or a static site generator like Astro. Now you’re trying to figure out what that actually means for you.
You know you should be blogging. Everyone says so. But when you actually sit down to write something, the blank page just stares back at you, and your mind goes completely empty. Sound familiar? This is the most common reason small business owners abandon their blogs.
Most businesses treat a website rebuild as a design project. New look, new colours, maybe a new platform, and then they’re done. However the ones that go smoothly are those where just as much thought goes into the strategy behind the rebuild as the design itself.