Most small business owners know they should have analytics on their website. Far fewer actually look at them. And a surprising number have analytics set up incorrectly, or not at all, meaning every decision they make about their website is based on gut feel rather than evidence. That’s a problem worth fixing.
You built your website, launched it, and moved on. Now someone’s mentioned you should be “maintaining” it, and you’re not sure if that’s a real thing or just an upsell. It’s a real thing, and this post explains exactly what it involves and whether it makes sense for you.
Most web agencies will tell you they use “the best tool for the job.” That’s true for us too, but it’s also a bit of a non-answer. Here’s the honest version: what we actually build on, why we chose it, and the handful of situations where we’d point you somewhere else.