You’re planning a new website, and someone has told you it could be built in two different ways: a traditional CMS like WordPress or a static site generator like Astro. Now you’re trying to figure out what that actually means for you.
If someone wants to know which accounting software suits a small business, or whether to hire a developer or use a website builder, there’s a real chance they’re not Googling it anymore. They’re asking ChatGPT. Or Perplexity. Or getting a direct answer from Google’s own AI Overview before they’ve seen a single link.
Your website could be hosted on the same server as thousands of other businesses, managed by your agency through a cPanel account they acquired for a few dollars a month. You’d have no way of knowing. And in many cases, it wouldn’t even be their fault.
You know you should be blogging. Everyone says so. But when you actually sit down to write something, the blank page just stares back at you, and your mind goes completely empty. Sound familiar? This is the most common reason small business owners abandon their blogs.
Most businesses treat a website rebuild as a design project. New look, new colours, maybe a new platform, and then they’re done. However the ones that go smoothly are those where just as much thought goes into the strategy behind the rebuild as the design itself.