Your developer has mentioned headless WordPress, and you’re not sure if it’s a smart upgrade or an expensive extra. It’s a fair thing to question. This post explains what it is in plain English, who it suits, and what you give up. What is headless WordPress?
Most website problems don’t announce themselves. A certificate quietly approaches expiry. A page starts returning a broken link. An email authentication record gets rotated and nobody updates the matching entry. A meta description disappears during an unrelated edit and rankings slip for reasons nobody can quite trace.
You’ve got two paths in front of you. Sign up for a website builder tonight and have something live by the weekend, or brief a developer and wait weeks for something built from scratch. One feels fast and cheap. The other feels slower and more expensive. The real question isn’t which one is faster.
You’ve seen the cookie pop-ups on other websites and wondered if you’re supposed to have one too. Maybe someone mentioned “GDPR” in a meeting, and now you’re not sure if that applies to you. Or you’re just trying to work out, plainly, whether your website needs a privacy policy at all.
If you’ve been asked to confirm your website meets WCAG accessibility standards, whether by a government client, a funding body, or a tender document, you’ve probably had the same reaction most people do: what exactly are they asking for, and do we actually meet them? You’re not alone.
Images are usually the biggest files on any web page. Upload them without thinking, and your site slows down, your Google rankings take a hit, and visitors leave before the page finishes loading. Get them right, and you claim one of the easiest performance wins available, all without needing a developer.
Most small business owners know they should have analytics on their website. Far fewer actually look at them. And a surprising number have analytics set up incorrectly, or not at all, meaning every decision they make about their website is based on gut feel rather than evidence. That’s a problem worth fixing.
When most people decide to build a WordPress site, picking a theme feels like the obvious first step. Browse a marketplace, find something that looks close enough, and start customising. It’s how WordPress has worked for years, and for a long time, it was a reasonable approach.
A slow website doesn’t just frustrate visitors. It quietly costs you rankings, enquiries, and sales, often before you even know there’s a problem. Google has used site speed as a ranking factor since 2010, but the way it’s measured has changed significantly. Speed is one factor among many.
Most web agencies will tell you they use “the best tool for the job.” That’s true for us too, but it’s also a bit of a non-answer. Here’s the honest version: what we actually build on, why we chose it, and the handful of situations where we’d point you somewhere else.