Blogging is important for many reasons but the two main ones are that it helps to keep your website fresh and increases your exposure to web search engines such as Google, Bing and others.
Websites that are regularly updated with fresh blogs help to keep users coming back to visit and also for new users to find you. The web is now the place to be. Many people are now spending more time browsing the internet than watching TV and why not, it is content on demand. It doesn’t matter whether you are using social media, looking for a product or service or just filling in time wandering around the internet, there is a wealth of information (and misinformation too) out there and it is often interesting where the internet takes you.
Never before have we ever had the resources available before us for locating information, products or services. If you are a business, large or small, you cannot afford not to be online and the best way to be found online is by keeping your website up to date and this is where blogging is so important.
Websites that offer fresh content on a regular basis have a better chance of ranking higher than an old website that isn’t updated. If you are not going to keep your content fresh, then you will most likely slip in your page ranking and this is why fresh custom content is so important.
Blogging is not hard. Once you get started it can actually be quite infectious. Sure there will be times when you are short of ideas but they will come and when they do just jot them down for future reference.
You can blog about anything you want but if your website is a business, it is a very good idea to keep the content relevant to your business, products and services. You can talk about any new products or services, changes in the way you do your business, staff movements anything really and it usually only takes a short period of time to write a blog.
There is a wealth of information about blogging on the internet. Do your research and write good quality content and include images, documents, links or references to support your blog and it will help promote your business.
– Peter
