WordPress is not just a great blogging tool but it is also a powerful Content Management System (CMS).
A content management system is a tool that helps to manage web pages and updates and WordPress is one such tool. There are others such as Joomla, Drupal and others but WordPress is arguably number one. WordPress may not be as elegant and powerful as some of the other Content Management Systems but it has one great attribute apart from being free, Google loves WordPress.
Why does Google love WordPress? Well, here is a quote from Matt Cutts of Google…
“Wordpress takes care of 80-90% of Search Engine Optimisation”
Who is Matt Cutts, Wikipedia says this about Matt Cutts.
“Matt Cutts works for the Search Quality group in Google, specializing in search engine optimization issues. He is well known in the SEO community for enforcing the Google Webmaster Guidelines and cracking down on link spam. Cutts also advises the public on how to get better website visibility in Google.”
WordPress makes controlling the content of a website easy. It can be done by you because the Administration area is as intuitive as it is powerful. WordPress is free, open source, and has a giant community supporting it. You can easily create new pages and posts and edit website content without having to learn any HTML coding.
There are a large number of great themes for WordPress both professional and free that are available to get the look and style you are after. There are also a huge range of plug-ins to extend the functionality of WordPress such as easily adding a contact form or a shopping cart.
WordPress is free and maintained by a large group of professional developers who in most cases donate their time to making WordPress even better and more powerful.
To summarise, WordPress offers great SEO straight out of the box, an easy to use content management system, huge array of extensions, plug-ins and themes, large support community and easy installation.
Why would you want to use anything else for your small business website?